Deal-driven browser
46% OF ADS82/100
ANSWERED · 9
- Clear value for money
- Bundles and multi-buy offers
- Proof other buyers rate it
- Fast, free delivery
MISSED · 2
- Not sure where to start
- Doubts the ingredients
Free Creative Diversity Report
Creative decides 56% of your auctions.
See your ads the way Meta sees them. The full report, built from your live ads in minutes.
- Reads the public Meta Ad Library
- No ad account connection
- Every section free, no card
Why now
Meta's machine runs your targeting, bidding and placements now. Creative is the one lever left in your hands.
- RetrievalAndromedaPicks which ads to show
- RankingGEMRanks them in the auction
- LearningLatticeLearns across the account
56% of auction outcomes are driven by creative. Source: Meta.
Sample report · Aurelia Skin · 1 Aug 2026
You're running 52 ads.
Every one of them live in the Meta Ad Library right now.
Meta sees 5 looks.
Near-identical ads get pooled. They compete for the same impressions instead of adding reach.
The biggest pool is fatiguing.
18 studio packshots. The algorithm treats them as one ad, and it is wearing out.
18
Studio product on white
82% fatigue
12
Creator selfie UGC
24% fatigue
9
Lifestyle flatlay
61% fatigue
7
Before / after split
35% fatigue
6
Text-only promo card
74% fatigue
Visual diversity
Five looks, drawn as terrain.
Height is how many ads share one look. Red peaks are near-identical creative. Flat ground is where the library is genuinely varied.
- 18Studio product on white
- 12Creator selfie UGC
- 9Lifestyle flatlay
- 7Before / after split
- 6Text-only promo card
One-offPile
41/100
Visual redundancy · lower is better
Creative Diversity Score
0
Nine factors, one number.
Strongest foundationPlatform coverage 78
Weakest foundationLo‑fi vs hi‑fi 55
- 55Lo-fi vs hi-fi
- 62Format
- 71Approach
- 78Platform coverage
- 64Best practices
- 41Visual redundancy
- 62Message alignment
- 61Market coverage
- 61Persona resonance
Motivator Matrix
11/32
reasons to buy, claimed.
Mostly price and quality. 21 are open ground: occasions, belonging, community.
Claimed, sized by adsOpen ground
Funnel alignment
30%
of the market is unaware. 3 ads speak to them.
Most of the library talks to people who already know the product.
Share of the audienceOne ad
Audiences · coverage and resonance
Everyone who could buy from you.
Every dot is a potential customer. Meta's model places each one by what they respond to.
The model groups them by why they buy.
8 audiences worth selling to. Same product, different reasons to reach for it.
Your ads reach 3 of 8.
Delivery follows the creative. 46% of the library lands on one audience: the deal‑driven browser.
5 audiences, no ads made for them.
Meta could deliver to them tomorrow, with nothing to show them. That is where the next brief starts.
Persona resonance
What each audience needs, and what the ads miss.
Social discoverer
23% OF ADS67/100
ANSWERED · 6
- Found through a creator they trust
- Real results on real skin
- Fits a quick daily routine
- Feels like a discovery, not an ad
MISSED · 3
- A small treat for themselves
- Unsure it suits their skin type
- Unsure it works with other products
Considered researcher
17% OF ADS34/100
ANSWERED · 3
- Evidence the formula works
- Visible results within weeks
- Sceptical of transformation claims
MISSED · 6
- Ingredient transparency
- Dermatologist backing
- Sustainable sourcing
- Worried about sensitive skin
In the report
The whole report. Every section free.
Summary
The score and the nine factors behind it.
IncludedCreative mix
Formats, fidelity, approaches, placements, practice.
IncludedMessaging
Funnel, Creative Compass and all 32 motivators.
IncludedAudiences
Coverage, and every persona's needs, met or missed.
IncludedVisual patterns
The terrain and every look behind it.
IncludedNext moves
What to make next, in the order that pays back.
IncludedStart here
See what Meta sees.
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