Terms of Service

The Service is intended for business users aged 18 or over. You must provide accurate account information and keep it up to date. You are responsible for safeguarding your login credentials and for all activity that occurs under your account. Notify us promptly at harry.mcgovern@halfdome.com.au of any unauthorised use.

Signal Labs provides tools for audience research, AI-generated personas, synthetic focus groups, creative briefs, and Meta advertising performance reporting. We may add, change, or remove features at any time. We may also set reasonable usage limits to keep the Service reliable for everyone. If we make a change that significantly reduces what a paid plan includes, we will tell you before it takes effect, and you can cancel as described in section 9.

Some features require you to connect a Meta (Facebook/Instagram) Business or Ads account. By connecting it, you authorise us to access advertising data through the Meta Marketing API to provide the Service. You represent that you have the authority to connect the account and grant this access. Your use of Meta’s products remains subject to Meta’s own terms, and our handling of Meta data is described in our Privacy Policy.

You agree not to:

• Use the Service in violation of any law, regulation, or third-party rights;
• Violate the terms or policies of Meta or any other integrated platform, including the Meta Platform Terms;
• Reverse engineer, copy, resell, or create derivative works from the Service except as permitted by law;
• Attempt to gain unauthorised access to the Service, other accounts, or our systems, or interfere with their operation;
• Upload malicious code, or content that is unlawful, infringing, or harmful; or
• Use the Service to build a competing product.

You retain all rights to the content and data you submit to the Service (“Your Content”), including briefs, inputs, and connected advertising data. You grant us a limited, non-exclusive licence to host, process, and use Your Content solely to operate and provide the Service to you, including sending it to our AI processors to generate outputs. You are responsible for Your Content and confirm you have the rights needed to submit it.

The Service uses artificial intelligence to generate research, personas, focus-group simulations, briefs, and recommendations (“Outputs”). Outputs are generated from your inputs and connected data and may be inaccurate, incomplete, or unsuitable for a given purpose. Outputs are provided for informational purposes and are not professional, legal, or financial advice. You are responsible for reviewing Outputs and deciding how to use them, including before spending on advertising.

The Service, including its software, design, and content (excluding Your Content), is owned by Signal Labs and its licensors and is protected by intellectual property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable right to access and use the Service for your internal business purposes. All rights not expressly granted are reserved.

The Service integrates with third-party services, including Meta, Supabase, Google, and Stripe (our payment provider). Your use of those services is governed by their own terms and policies, and we are not responsible for them. We may suspend or discontinue an integration if a third party changes or withdraws access.

Plans and prices. Our paid plans and their prices are shown on our pricing page. All prices are in Australian dollars (AUD) and include GST where GST applies. Before you pay, the payment page shows the plan you are buying, its monthly price, and that it renews monthly until you cancel. A plan is bought for a workspace by one of its owners or admins and covers that workspace. If you buy on behalf of a business, you confirm you are authorised to do so.

Monthly billing and automatic renewal. Plans are billed monthly in advance. You pay for the first month when you subscribe. Your plan then renews automatically each month from the date you subscribed, and we charge your payment method the plan’s price at each renewal until you cancel.

Payments. Payments are processed by Stripe, our payment provider. Your card details go directly to Stripe; we never see or store your full card number. Your invoices and payment history are available in Settings → Plan & billing → Manage billing.

Cancelling. You can cancel at any time in Settings → Plan & billing → Manage billing. Cancelling stops the next renewal: your plan stays active until the end of the month you have already paid for, then ends, and you will not be charged again.

Changing plans. You can switch to a different plan in the same place. The switch takes effect straight away, and your next invoice is adjusted for the rest of the current month: you are charged the difference when you move to a higher-priced plan, and credited the difference against future invoices when you move to a lower-priced plan.

Failed payments. If a payment does not go through, we may retry it and will ask you to update your payment method. Your plan stays on while we try to collect the payment. If we still cannot collect it, we may cancel the plan.

Refunds. Fees are not refundable, including for the rest of a month after you cancel or move to a lower-priced plan, except where the law requires a refund.

Your rights under Australian Consumer Law. Our services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these Terms excludes, restricts or modifies those guarantees, or any other right or remedy you have under the Australian Consumer Law or another law that cannot be excluded. If you are entitled to a refund or another remedy under those laws, you will receive it.

Price changes. We may change our prices. We will email you at least 30 days before a new price applies to your plan, and it will apply from your first renewal after that notice period. If you do not want to pay the new price, you can cancel before it takes effect.

Usage allowances. Each plan includes the usage allowance shown on the pricing page when you subscribe, such as a number of full reports a month. Where the pricing page describes what happens when an allowance is used up, that applies too. The reasonable usage limits in section 2 also apply.

The free report. We may offer a free report so you can try the Service. It is limited to one per person. We may limit its size, pause free reports, or decline a request, for example to prevent misuse. Creating extra accounts to get more free reports is not allowed.

Customers outside Australia. Prices are charged in AUD wherever you are. You are responsible for any local taxes and any currency-conversion or bank fees that apply to you.

Enterprise. Enterprise plans are arranged by separate written agreement. Contact us at hello@signal-labs.co. If an enterprise agreement conflicts with these Terms, the agreement applies.

You may stop using the Service at any time, and you can ask us to close your account by emailing harry.mcgovern@halfdome.com.au. If your workspace has a paid plan, cancelling it is covered in section 9. We may suspend or terminate your access if you breach these Terms, if required by law, or to protect the Service or other users. If we end your access because you breached these Terms, fees already paid are not refunded, except where the law requires. If we stop providing the Service to you for any other reason, we will refund the fees you paid for the unused part of your current billing month. On termination, your right to use the Service ends and we may delete Your Content in accordance with our Privacy Policy.

The Service and Outputs are provided “as is” and “as available” without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that Outputs will be accurate or produce any particular advertising result. Nothing in these Terms excludes rights or guarantees that cannot be excluded under the Australian Consumer Law or other applicable law.

To the maximum extent permitted by law, Signal Labs will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising from or related to your use of the Service. To the maximum extent permitted by law, our total liability for any claim arising out of or relating to the Service is limited to the amount you paid us for the Service in the twelve months before the event giving rise to the claim.

You agree to indemnify and hold harmless Signal Labs and its personnel from any claims, losses, and expenses (including reasonable legal fees) arising from Your Content, your use of the Service, or your breach of these Terms or applicable law.

We may update these Terms from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice. If a change materially affects a paid plan, we will email you at least 30 days before it takes effect, and you can cancel before then. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

These Terms are governed by the laws of Australia, and you submit to the non-exclusive jurisdiction of the courts of Australia, without regard to conflict-of-laws principles.

If you have questions about these Terms, contact us at harry.mcgovern@halfdome.com.au.